United Media and the Association of Basketball Clubs of Spain (ACB) have signed a multi-year contract on exclusive rights to broadcast matches of the Liga Endesa, the strongest Spanish basketball league, on Sport Klub channels in Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.
After a 13-year break, Sport Klub spectators will once again have the opportunity to watch nine Liga Endesa matches live every weekend, along with the complete playoffs, Super Cup, and King’s Cup.
Commenting on the agreement, Nemanja Simeunovic, director of Sport Klub, said: “We are thrilled to have brought back the strongest national basketball competition in Europe to Sportklub, thereby expanding our already impressive basketball offerings that include the Euroleague, Eurocup, various national championships, as well as FIBA World and European Championships. We will give the Liga Endesa the recognition it deserves, as it will be one of our standout attractions every weekend”.
Jose Miguel Calleja, the executive director of ACB, added: “Partnering with Sport Klub aligns with our ambition to secure exclusive placement for our content and ensure it receives the recognition it deserves. Sport Klub is renowned for having the best basketball coverage, and we believe ACB should be a part of it. The region covered by Sportklub is known for its exceptional basketball players and the immense significance placed on basketball, including following the best players and matches. Therefore, we are confident that the audience will thoroughly enjoy the intense battle for the championship title”.
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