05/11/2024

Raiders Prez: Team Tapping Its Intense Fan Base To Help Market Silver & Black In 2024 - LVSportsBiz

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Raiders Prez: Team Tapping Its Intense Fan Base To Help Market Silver & Black In 2024 - LVSportsBiz

        ADVERTISEMENT Shop at Jay’s Market at 190 Flamingo Road at the Koval Lane intersection east of

        ADVERTISEMENT Shop at Jay’s Market at 190 Flamingo Road at the Koval Lane intersection east of

 

 

 

 


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Shop at Jay’s Market at 190 Flamingo Road at the Koval Lane intersection east of the Strip. 

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    Story by Alan Snel    Photos by Hugh Byrne

It’s a Davis family tradition. Al Davis loved his players — and ex-players.

And son Mark Davis loves Raiders alumni, too, designating time before Thursday’s Raiders vs 49ers preseason game for media to chat with former greats like Marcus Allen, Greg Townsend and Steve Wisniewski on the “black carpet.”

Former Raiders great Howie Long

The Raiders have not won a Super Bowl championship in 40 years.

So the Raiders can market this current team via its rich and colorful history and a fan base known for its blue-collar roots and depth of loyalty.

LVSportsBiz.com talked with Raiders team president Sandra Douglass Morgan about how the team is tapping its intense fan base to market the NFL club in 2024. Take a listen:

 

Sandra Douglass Morgan

With the 49ers in Las Vegas, there were a lot of red SF jerseys all around the domed stadium.

Their fans are known to travel well and they made their presence known at Allegiant Stadium tonight.

The 49ers and their starting quarterback, Brock Purdy, were carving up the Raiders defense in the first quarter and had a 10-0 lead in the first 15 minutes.

It was Purdy’s first game in this stadium since losing the Super Bowl to the Kansas City Chiefs in February.

The Raiders played better in the second quarter. They scored two touchdowns and trailed the 49ers, 17-14, at halftime. The teams traded touchdowns in the third quarter and San Francisco led, 24-21, after three quarters.

Antonio Pierce

Raiders head coach Antonio Pierce

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With former President Donald Trump in Las Vegas for a campaign stop, Raiders players Maxx Crosby and starting quarterback Gardner Minshew II posed with Trump.


 

LVSPORTSBIZ.COM, launched June 2017: We are a digital magazine providing market-leading news, intelligence, enterprise and breaking info on Las Vegas’ sports/stadium industry. Our stories are quoted nationally and we set the sportsbiz news agenda in Las Vegas. Publisher Alan Snel has reported on the business of sports and stadiums in Denver, South Florida, Seattle and Tampa besides Las Vegas and is considered a national authority on the topic.


ADVERTISEMENT: Please shop at Jay’s Market at 190 East Flamingo at the Koval Lane intersection east of the Strip. Jay’s Market is the official presenting sponsor of LVSportBiz.com’s stories.


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To contact LVSportsBiz.com Publisher Alan Snel or buy his book, Bicycle Man: Life of Journeys, email him at [email protected]

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LVSportsBiz number for 2024: $1,178,161,041. That’s the amount of debt Las Vegas (actually, Clark County) owes for its public share of building the Raiders’ Allegiant Stadium.

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COSTS to ATTEND Raiders and Golden Knights games. These stories are based on the research of Chicago-based Team Marketing Report.

RAIDERS: The average Raiders home ticket is $153.47 — the most expensive average ticket in the 32-team NFL.

GOLDEN KNIGHTS: The average Golden Knights home ticket is $124.09 — the fourth most expensive average ticket in the 32-team NHL.

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Take advantage of our success by coming on board as an LVSportsBiz.com advertiser. Contact publisher Alan Snel at [email protected]


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