From berets to boxers, Olympic athletes are showing off all the free gifts they've been showered with from a variety of brands for fighting to bring home the gold.
A new crop of TikToks have taken over the social media app in something of a "What's in my gear bag?" trend as athletes from various countries show fans what they've been given. The brands involved include Nike, Ralph Lauren, Adidas, Lululemon and more.
It's become a storied tradition for athletes to give viewers a behind-the-scenes look of the Olympic Village, which serves as their home for weeks as they gather for the Games. Social media has offered individual competitors a chance to connect with fans on a more personal level.
Follow along for live coverage of the Olympics
Team USA's free gear includes underwear, robes and pajamas from Skims, Kim Kardashian's clothing brand. American volleyball player TJ DeFalco dubbed those gifts, which come in a white Team USA duffel bag, potentially his favorite of the multiple suitcases worth of swag.
"Starting off hot right here: Skims. We're gonna do these guys," DeFalco says as he pulls out a pair of white briefs with American flags. "No, I will not be trying these on for you guys."
For the men's team, the Skims bag included underwear, a robe, a pajama set, "incredibly soft" shirts, socks and shorts. The women's bag, according to swimmer Mariah Denigan, included swimsuits, a bodysuit, tank tops and T-shirts, bras and underwear as well as the same robe as the men.
Stream every moment and every medal of the 2024 Paris Olympics on Peacock, starting with the opening ceremony Friday at 12 p.m. ET.
Denigan posted a multipart haul series and showed off the gear from Ralph Lauren, the brand that designed their opening ceremony outfits. But the American designer also gave athletes polos, shorts, shirts, sweaters, sweatsuits, and two types of Team USA jackets.
Nike also sponsored Team USA and included outfits for the athletes to wear for media interviews and, if they are lucky enough to medal, for the podium.
In one video, Denigan showed fans a Hamilton watch Team USA members were given and noted she plans to give it to her father. There were also several hats in her haul, which of course included a French beret in honor of the Paris Games.
Team USA was not the only team showered with gifts. Team Canada was spoiled with many red outfits from Lululemon, if Sara Douglas' social media account is anything to go by.
The Canadian sailing team member posted a video showing off a suitcase full of goodies set to Natasha Bedingfield's "These Words." Her mini-fashion show included a variety of athletic clothing, sweatsuits, a bucket hat and belt bag.
In one video, Douglas went through her gear kit with the words "I feel like you just came to the Olympics for the kit" written across the bottom.
Tina Rahimi, the first Muslim woman to represent Australia in Olympic boxing, went through the bag given to their athletes. The majority of the clothing for Team Australia was sponsored through Asics, but the athletes were also given a suitcase from July, an Australia-based luggage brand.
Rahimi also posted a TikTok of the entire boxing team styling one of the dresses they were given in different ways, with the caption joking that she had to "make use of all our outfits here because im definitely not wearing this when im back home."
Olympians representing Finland, Germany, Mexico, Egypt and numerous other countries have joined in on the fun to show what their kits look like on the social media platform. Even volunteers working with the Olympics have posted a haul of their uniforms for the international event.
Tennis champion Naomi Osaka offered fans a look at Team Japan's official kit, quietly unpacking her suitcase, which also included a variety of Asics-branded sportswear.
"This was also in the suitcase, which I think is really cute and funny," Osaka said as she showed off some instant food packages. "It's like miso soup and corn soup, which I love so I'm not complaining."
Samsung gave athletes across every nation a phone, a special edition of the Galaxy Z Flip6, with an eSIM that provides them with free data from the telecommunications company Orange.
British rower Imogen Grant said she'd been holding on to the phone she was given four years ago in Tokyo, though it's quite a bit worse for wear.
"I've been desperately, desperately trying to get it to last because I was crossing my fingers ... and ahhhh," she said as she pulled out the new Samsung box. "Oh boy, wow."
When the phones are turned on, athletes are greeted with a special message from the brand. The phones also come with an Olympics case that can be customized at the Samsung pop-up in the Olympic Village.
Not everyone can win a medal for their country, but at least every athlete will go home with quite a few consolation prizes.
From berets to boxers, Olympic athletes are showing off all the free gifts they've been showered with from a variety of brands for fighting to bring home the gold.
A new crop of TikToks have taken over the social media app in something of a "What's in my gear bag?" trend as athletes from various countries show fans what they've been given. The brands involved include Nike, Ralph Lauren, Adidas, Lululemon and more.
It's become a storied tradition for athletes to give viewers a behind-the-scenes look of the Olympic Village, which serves as their home for weeks as they gather for the Games. Social media has offered individual competitors a chance to connect with fans on a more personal level.
Follow along for live coverage of the Olympics
Team USA's free gear includes underwear, robes and pajamas from Skims, Kim Kardashian's clothing brand. American volleyball player TJ DeFalco dubbed those gifts, which come in a white Team USA duffel bag, potentially his favorite of the multiple suitcases worth of swag.
"Starting off hot right here: Skims. We're gonna do these guys," DeFalco says as he pulls out a pair of white briefs with American flags. "No, I will not be trying these on for you guys."
For the men's team, the Skims bag included underwear, a robe, a pajama set, "incredibly soft" shirts, socks and shorts. The women's bag, according to swimmer Mariah Denigan, included swimsuits, a bodysuit, tank tops and T-shirts, bras and underwear as well as the same robe as the men.
Stream every moment and every medal of the 2024 Paris Olympics on Peacock, starting with the opening ceremony Friday at 12 p.m. ET.
Denigan posted a multipart haul series and showed off the gear from Ralph Lauren, the brand that designed their opening ceremony outfits. But the American designer also gave athletes polos, shorts, shirts, sweaters, sweatsuits, and two types of Team USA jackets.
Nike also sponsored Team USA and included outfits for the athletes to wear for media interviews and, if they are lucky enough to medal, for the podium.
In one video, Denigan showed fans a Hamilton watch Team USA members were given and noted she plans to give it to her father. There were also several hats in her haul, which of course included a French beret in honor of the Paris Games.
Team USA was not the only team showered with gifts. Team Canada was spoiled with many red outfits from Lululemon, if Sara Douglas' social media account is anything to go by.
The Canadian sailing team member posted a video showing off a suitcase full of goodies set to Natasha Bedingfield's "These Words." Her mini-fashion show included a variety of athletic clothing, sweatsuits, a bucket hat and belt bag.
In one video, Douglas went through her gear kit with the words "I feel like you just came to the Olympics for the kit" written across the bottom.
Tina Rahimi, the first Muslim woman to represent Australia in Olympic boxing, went through the bag given to their athletes. The majority of the clothing for Team Australia was sponsored through Asics, but the athletes were also given a suitcase from July, an Australia-based luggage brand.
Rahimi also posted a TikTok of the entire boxing team styling one of the dresses they were given in different ways, with the caption joking that she had to "make use of all our outfits here because im definitely not wearing this when im back home."
Olympians representing Finland, Germany, Mexico, Egypt and numerous other countries have joined in on the fun to show what their kits look like on the social media platform. Even volunteers working with the Olympics have posted a haul of their uniforms for the international event.
Tennis champion Naomi Osaka offered fans a look at Team Japan's official kit, quietly unpacking her suitcase, which also included a variety of Asics-branded sportswear.
"This was also in the suitcase, which I think is really cute and funny," Osaka said as she showed off some instant food packages. "It's like miso soup and corn soup, which I love so I'm not complaining."
Samsung gave athletes across every nation a phone, a special edition of the Galaxy Z Flip6, with an eSIM that provides them with free data from the telecommunications company Orange.
British rower Imogen Grant said she'd been holding on to the phone she was given four years ago in Tokyo, though it's quite a bit worse for wear.
"I've been desperately, desperately trying to get it to last because I was crossing my fingers ... and ahhhh," she said as she pulled out the new Samsung box. "Oh boy, wow."
When the phones are turned on, athletes are greeted with a special message from the brand. The phones also come with an Olympics case that can be customized at the Samsung pop-up in the Olympic Village.
Not everyone can win a medal for their country, but at least every athlete will go home with quite a few consolation prizes.